Phase One: Initial Evaluation Feedback, CMA, Net Proceeds

As your agent, I will walk through your home, giving you an initial evaluation. During this evaluation, I will give suggestions on preparing your home for the market and any minor repairs that might need to be done before listing photos. Next, I will provide you with a Competitive Market Analysis (CMA). A CMA will help in determining the perfect asking price for your home with the current market. The next thing we will work on is the net proceeds calculations. This helps you understand what fees and cost are associated with selling your home.

Phase Two: Listing Agreement & Marketing Plan

The listing agreement is the document which lays out the contractual terms between the seller and the real estate agent who will be listing the property.

The marketing plan is the blueprint to how the agent or brokerage is planning to sell your property.

Marketing plans should encompass multiple outlets to allow for the most exposure of your property. The more exposure, the more likely a buyer will see your property. My marketing plans are customized for each property, but all include a combination of the items below:

Online Advertising:

Professional Photography
Lists property on both and
Post property on the Multiple Listing Service (MLS)
Add property to Zillow &
Social media

Print Advertising:

Open House ads in the Amarillo Globe News
Open House ads in the Canyon Newspaper

In person & On-site:

Full time access to agent, including weekend and evenings
Brokerage & agent open houses
Yard sign
Coordinated showings

Sale Transaction:

Personal presentation of offers with net proceed calculations
Communicate and negotiate terms and conditions of the offer
Coordinate all aspects following an accepted offer to closing

Phase Three: Prepare Home for the market

Clean like Southern Living Magazine is Coming! Dust, polish, wipe down, and mop every square inch of your home. On average, clean homes sell faster than lived in homes. If you are needing a deep cleaning, there are multitudes of cleaning services in the Amarillo area.

What’s that odor? Keep in mind the smell of your home during showings. Get some plug-in scent diffusers to allow a pleasant scent for potential buyers. Remember, not all people appreciate the smell of pets or food odors.

Depersonalize and de-clutter. You want buyers to focus on the space, not the stuff in the space. Get rid of the dirty dishes in the kitchen, put away the piles of clothes in the laundry room, and organize the toys in the kids room. As for de-personalizing the home, remove family photos so that buyers can imagine their stuff in the space instead of looking at your photos.

Show the bright side of life. Open the windows and let the natural light flood into the home. It gives your property a feeling of being welcoming and relaxing to a guest. Also, natural light gives the illusion of rooms being larger.

Minimize large statement furniture pieces. Having less furniture in the room allows for the room to be perceived as larger.

Do minor repairs. Fix small cracks, touch up the paint, and fill in nail holes.

Check the lights. Make sure all the light bulbs are in working order. Replace light bulbs that are burnt out.

Make that curb appeal shine. The inside of the home is important, but so is the exterior. The front of your home is what buyers see first when pulling into your driveway. Trim the shrubs and trees, mow the lawn, and weed the flowerbed. One thing that can help the outside of your home is to wash the walls and windows.

Photography time! It is perfectly normal during listing photo shoots to remove items out of the area to give a clean look. For example, in kids’ rooms, you should remove bulky toys from the room before taking photos, putting the items back in the room afterwards. Most buyers understand that you are living in the home while it is on the market. Keep in mind that, most of the time, listing photos are the first impression to buyers and are what motivates them to schedule a showing.

Phase Four: Photos, MLS Listing & External websites

Photos: Listing photos need to be done professionally because most buyers start their search for future homes online. Professional photos give your home the best first impression.

Multiple Listing Service (MLS): As a member of the MLS, I have full access to the searchable database of the MLS listings. This service allows me to search for active listings that match your criteria in your future home. I can also set up automatic emails so you will be one of the first preview new listings within your search criteria.

External Websites: Websites like and are not always 100% accurate on listings, so I will update the listing’s information to ensure complete accuracy on these external websites. I also update and post your home to 20+ online real estate site that are not associated with the MLS services.

Phase Five: Communication & Showings

Being your home will be listed on the MLS, any realtor in the association will be able to show your home to their clients. Their realtor will setup a showing time and then I will communicate the desire time. Once a desired time is agreed upon access will be granted to their realtor. After the showing a electronic feedback survey will be sent to their realtor to provide feedback on how the show went for his/her clients.

Phase Six: Accepting an Offer & Closing the Deal

Once an offer is accepted by both parties, the selling agent (their realtor) and the listing agent (your realtor) will submit the contract to the title company and lenders. The listing agent will communicate inspection times and repair requests to you. After the option period is over, the listing agent will continue to communicate information as it appears from all parties involved in the transaction.

At closing, your agent will be there to answer any questions you may have and to congratulate you on the sale of your property!